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Social Media Marketing for Musicians: Aurora

Facebook Messenger chatbots – ideal social media marketing for musicians

Our extensive library of easy-to-use chatbot templates allowed Aurora to create engaging content for her fans – by using dynamic, real-time interactions and imagery in Messenger.

Why did Aurora choose TalkBe to promote her album using social media?

Aurora wanted to reveal her new album artwork in an original way. She energised fan communities to pull together and solve a puzzle to reveal her latest content.

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How do chatbots help social media marketing for musicians?

“Would you like a piece from my left hand, or my right?”

The artwork was split into 11 pieces and fans were sent a random part of the puzzle when interacting with the bot. Our chatbots send messages in real-time, and encourage fans to type answers back, bringing fans closer to the artists and musicians they follow.

Fans who interacted with the puzzle were then invited to share it with friends. Only through sharing in the fan community would Aurora’s full album artwork be revealed.

A creative way to use social media marketing to promote Aurora’s new music online.

Is this all GDPR compliant?

TalkBe ensure their social media music marketing campaigns are GDPR compliant – which means the use of customer data is protected and regulated properly. Fans were given the choice whether or not to interact with the chatbot, or whether to share with friends.

What were the social media campaign results?

Get the results for this case study about social media marketing for musicians, as well as the complete details for all our Messenger chatbot case studies, sent directly to your inbox.

See the figures in black and white, then decide for yourself.