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Festival Promotion Case Study: Detonate Chatbot

Festival promotion chatbot reaches customers through Messenger

Detonate’s aim was to use the superior conversion rates of Messenger to sell out their event quicker than ever before. Festival tickets sold out in under 4 hours.

Why did Detonate choose TalkBe to sell festival tickets online?

Detonate Festival wanted to offer fans the latest ticket, artist lineup, dates, and music festival news, using this as a basis to grow their subscriber base.

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How did a TalkBe chatbot help with festival promotion?

“Connect on messenger, and be the first to hear about tickets”

Detonate invited fans to connect via Facebook Messenger. When tickets went on sale, a festival promotion chatbot let fans know instantly – they could purchase them online in just a few clicks.

Fans didn’t miss out, and Detonate Festival sold out their event in record time.

TalkBe ensures your event marketing campaigns join up with an easy-to-use e-commerce process. You can promote your festival, reach potential customers, then use gathered information to give them a streamlined and intuitive customer experience.

Is this all GDPR compliant?

Companies have to be careful with individuals’ personal details, especially since the introduction of GDPR. All information stored on TalkBe is GDPR compliant, allowing festival goers to opt into receiving event marketing and news on social media.

What were the marketing campaign results?

Get the results for this festival promotion case study, as well as the complete details for all our Messenger chatbot case studies, sent directly to your inbox.

See the figures in black and white, then decide for yourself.